Braun Redesign Exploration ‘19
role
Senior Art Director
Project/CLIent
Braun Brand Redesign Exploration 2019
services
Art Direction
Design
Global Brand Visual Identity Development
the ask
Revamping the brand identity we had developed the year prior with thoughtful continuations on established elements (such as the Bauhaus circle) as well as bold new graphics, color palettes, photography styles, and take on casting .
The goal was to refine the design language to be implemented across different markets. From In-Store visuals to Print, Social, and DotCom.
*Design exercise for Braun internal team, the visuals used are all swipe and do not belong to Braun.
Design exploration
A fresh take on our established brand identity required taking a look at elements that were working and those that could be pushed further.
My design exploration brought in organic textures such as water droplets to bring dimension to stark white backgrounds. Clean lines and crisp visuals with expressions and body positions that felt more fluid & young.
Design exploration cont…
Products were to be shot with harsh shadows that grounded them in the composition and brought in a sharp & contemporary feel.
Some adaptations for social/digital assets
moodboards
Exploration for Casting, Look/Tone, Photography Style for Braun 2019.
Agency
Grey NY
creative team
Senior Art Director
Marielle Malamud
Senior Copywriter
Bryan Burns
CD (Art)
Juan Carlos Castro
CD (Copy)
Anne Stesney
GCD
Leo Savage