Braun “Pause”
role
Senior Art Director
Project/CLIent
Braun “Pause” 2017
services
Concept Ideation
Art Direction
Design
Global Brand Visual Identity Development
Production (Broadcast and Print)
Post Production (Broadcast and Print)
the ask
Bring an iconic German brand born in the 50s, that is rooted in functional design, into the modern world with a fresh take on it’s visuals and tone. We were tasked with injecting Braun (Female) with the attitude and refined aesthetic that it’s client base identified with.
Visual direction
Drawing inspiration from Braun’s strong Bauhaus design heritage, we aimed to bring more elevated beauty visuals to the brand’s Visual Identity. Elements such as the circle – iconic in Bauhaus design (and in the products themselves) – were emulated across different touch points. Braun’s line of women’s products included a series of luxury epilation devices as well as a modern hair styling device.
in-store & online visuals
Shot by James Houston
Online content
Turns out, not everyone knows what epilation is... So we shot 15 Epilation How To Videos that lived on the brands Product Page.
Agency
Grey NY
creative team
Senior Art Director
Marielle Malamud
Senior Copywriter
Bryan Burns
CD (Art)
Juan Carlos Castro
CD (Copy)
Anne Stesney
Photographer
Guy Aroch
Director
Phillip Andelman
Post Production / CGI
The Mill
Producer
MJ Soler