Evolus

role

Freelance Senior Art Director

Project/CLIent

Evolus Brand Launch Development 2018

services

Concept Ideation

Art Direction

Design

about the project

Campaign development for launch of new prescription wrinkle prevention company Evolus. The first FDA-approved wrinkle treatment with the same molecular structure as Botox targeted towards millennials.

*Agency decided to move away from this client so this project was not taken into production.

the idea

Our campaign aims to celebrate women who are redefining what beauty means to them, while also highlighting ways in which Evolus is redefining the beauty industry. With an honest, you-first approach to beauty.

product/medical brochure

visual exploration

I worked on defining the overall look & feel (photography style, graphic VISID) of the campaign as well as providing casting references for future shoots/content.