Venus Winter ‘18
role
Senior Art Director
Project/CLIent
Gillette Venus “Winter” Campaign 2018
services
Concept Ideation
Art Direction
Design
Global Brand Visual Identity Development
Production
On Set Art Direction
Post Production
the ask
To create a campaign that shows off how shaving during winter months can be luxurious even with sensitive skin, with the new ComfortGlide razor.
the campaign
We developed a narrative rooted in people’s desire to get summer smooth skin even in the winter when skin is more sensitive. Opening with visuals and SFX that evoke the typical tropical Venus locations, we pulled out to reveal a winter world where our characters are wrapped in comfort.
We shot this in the middle of the scorching summer in Sardinia, Italy - with the help of only a little camera magic!
Agency
Grey NY
creative team
Senior Art Director
Marielle Malamud
Senior Copywriter
Bryan Burns
CD (Art)
Juan Carlos Castro
CD (Copy)
Anne Stesney
Director
Phillip Andelman
Post Production / CGI
The Mill