Stronger Together
Project/CLIent
Pantene “Stronger Together” Campaign 2015
role
Art Director
services
Conceptual Development
Art Direction
Design
Brand Visual Identity Guideline Development
Post Production
the campaign
"Stronger Together" initiative introducing the strength of Pantene's shampoo and conditioner system when used together.
This was the first broadcast spot featuring the new aesthetic and younger tonality of the brand that we developed.
Shot by Michael Thompson
Agency
Grey NY
creative team
Art Director
Marielle Malamud
CD (Art)
Juan Carlos Castro
CD (Copy)
Thomas Hackett
Director (Broadcast)
Laurent Chanez
Photographer
Michael Thompson