Brand consulting and website design for RDN nail salons in Brooklyn, NY.
With the opening of a new location, the founder wanted to push the look & feel of the overall brand into something ownable - it needed a glow up! Together, we took the existing brand identity (including existing logo) and built on it to create a clean website with a tranquil feel - an online space that reflected the serenity and essence of the women-owned salons.
We worked together to expand on their brand identity, adding complimenting colors inspired by the salon’s design, enhancing their trademark pink. We chose a clean, friendly, sans serif font as the primary typeface that worked with their logo.
